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Friday Jul 23, 2021
Exploration Audio Newsletter - July 23, 2021
Friday Jul 23, 2021
Friday Jul 23, 2021
Bill Ackman’s special purpose acquisition company (SPAC) Pershing Square Tontine Holdings announced this week that it will no longer be acquiring a 10 percent stake in Vivendi’s Universal Music Group. The deal was previously finalized earlier this summer, valuing the music major at $41.6 billion.
YouTube recently launched Super Thanks - a way for fans to “express their gratitude and show support” for individual videos by allowing viewers to buy at four price points, ranging from $2 to $50. The company additionally has three other ways to support creators by paying: Super Chat, Super Stickers, and channel subscriptions.
TikTok unveiled in a blog post that, according to two online surveys conducted separately by MRC Data and Flamingo Group, 75% of TikTok visitors discover artists there, while 63% say it’s a source for the music they’ve not heard before, and additionally, 67% state that they are more likely to seek out songs on music-streaming services.
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#BillAckman #SPAC #UMG #YouTube #SuperThanks #TikTok #musicdiscoverystats #ExplorationWeekly #MusicIndustryNews
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