Exploration Audio Newsletter - March 19, 2021

YouTube has released a new short-form video experience called Shorts, now available to all US users. The company initially beta-launched the feature in India in September. And since then, it has passed 6.5 billion daily views globally. YouTube has added a new homepage section to highlight the short form videos.

Yesterday, Spotify unveiled a demystifying guide explaining the process of streaming royalty payouts with “Loud and Clear”. There are no artist names on the site, but the company says it “aims to increase transparency by sharing new data on the global streaming economy and breaking down the royalty system, the players, and the process.” One statistic states that as of 2020, Spotify has paid over $23 billion in royalties to rights holders - including over $5 billion in 2020 alone, up from $3.3 billion in 2017.

YouTube is allowing video uploaders more control over whether their content falls into Content ID by launching a new copyright-checking tool called “Checks”. In a span of around three minutes, Checks will take a look at a video during the YouTube upload process for potential copyright claims. After that, it will take two more minutes to check for ad suitability restrictions.

Next up in Metadata March, songwriter organization SONA will be hosting their next webinar about The MLC as part of their Sexy Metadata Action Group initiative. The event is to be held on Monday, March 22 at 12 PM PST, so don’t forget to register!

us02web.zoom.us/webinar/register/…1tVQiaVquU-VNfpwQ

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