Exploration Audio Newsletter - September 10, 2021

This week, BMI announced it has distributed and administered a record $1.335 billion to its songwriters, composers and publishers - its highest distribution ever. The company saw an 8% increase over last year, according to the announcement.

Based on a US Music 360 report by MRC Data survey from July 2021, 28% of Gen Z music listeners use video games to discover new music. A large majority of those survey respondents also choose streaming, with 51% of music listeners saying that they had discovered new artists through audio and video streaming platforms.

A recent study from the National Research Group and Roku stated that 70% of survey respondents are more willing to choose ad-supported streaming if it meant monthly subscription costs would be lower. Additionally, nearly a third of respondents said that they added a new ad-supported free streaming service to their entertainment diets, according to the study.

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