Exploration Audio Newsletter - September 17, 2021

YouTube is now the largest content licensor in the world, according to YouTube’s chief business officer Robert Kyncl in an announcement at the Royal Television Society Cambridge Convention. He mentioned that the company’s partner program covers about 2 million creators, paying out $30 billion to them over the past three years.

In the RIAA’s latest mid-year report, recorded music revenues in the US grew 27% in the first half of 2021 over 2020. Paid subscriptions were the strongest contributor to growth, comprising nearly two-thirds of total revenue. Streaming accounted for 84% of all revenues, up 26% year over year, due largely to new licensing deals with companies like Facebook and Peloton.

In a company announcement, Apple Music stated it is streaming DJ mixes on its platform via the use of Shazam technology. Now, all rights holders on a mix can be identified and paid through a system that was developed as a result of Apple Music working with major and independent labels.

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