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Friday Nov 05, 2021
Friday Nov 05, 2021
The creator economy is showing a lot of potential as established stars are seeking to grow their personal brands on a bigger array of digital platforms. According to research by YouTube and Oxford Economics, YouTube’s creator ecosystem contributed $20.5 billion to the U.S. GDP in 2020, and chief business officer Robert Kyncl expects the creator economy to “rival Hollywood in terms of economic impact and job creation”.
Mexico and Brazil both are the first and second countries where people consume most music per capita: 25.7 and 25.4 hours per week, respectively, compared to an average of 18.4 hours per week across the globe. The results were part of the IFPI’s recently released “Engaging With Music” report, which dug deep into the music consumption habits of 43,000 people in 21 countries.
The services division at Apple, which includes Apple TV+, Apple Music, the App Store and iCloud, reached nearly $18.3 billion in revenue during the fourth fiscal quarter of 2021. Apple CFO Luca Maestri told analysts that Apple services had 745 million paid subscribers, up from the “more than 700 million” disclosed during Apple’s last quarterly earnings call.
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